Major Online Retailer Optics Planet® to Market Roving Blue® Portable Ozone Water Purification Products

Optics Planet® currently offers over one million items from over 3,500 brands in over 500 specialty categories, which include outdoor sporting goods as well as scientific products.

Roving Blue®, Inc., an early-stage Wisconsin company, manufactures the popular O-Pen® pocket water purifier reviewed in Backpacker Magazine earlier this year.

Founded in 2000, OpticsPlanet, Inc. is the leading online destination for technical and high-performance gear.
“We serve demanding enthusiasts and professionals who are passionate about their jobs, serious about their recreation, and devoted to their service. Roving Blue® products fit right in with quality product backed by a passionate team. We are looking forward to a long and profitable relationship.”

  • Alex Royzen | Director

Merchandising and Supply Chain Development

Optics Planet currently offers over one million items from over 3,500 brands in over 500 specialty categories, which include outdoor sporting goods as well as scientific products.
In 2018, the company was recognized for the 12th straight year by Internet Retailer Magazine as one of the top 200 e-retailers in the United States. OpticsPlanet, Inc. has also been recognized by Inc. Magazine as one of the top 5,000 fastest-growing companies in the country, and the Better Business Bureau has ranked them as A+.
Roving Blue products utilize “The Power of EO3™”, electrolytic ozone, which is more powerful than chlorine and highly effective against multiple dangerous organisms, bacteria, viruses, and cysts.